In partnership with
"Everyone is not your customer"
Seth Goden
Corey Koehler knows exactly who he's talking to.
Gen X creators. People in their 50s. Cubicle workers building something new.
He doesn't hedge.
He doesn't try to appeal to millennials or boomers too.
Every piece of content speaks directly to his people.
From his guitar solo references to his "too young to retire, too old for the rat race" tagline.
And it works.
Result?
A focused newsletter business built on affiliate income and course sales.
Content that feels like it's written specifically for you (if you're his audience).
Tools and strategies that solve real problems for real people.
How he does it
Corey uses 4 AI tools to create content faster while staying true to his voice:
✅ ChatGPT Projects → Saves his style and tone so every prompt stays consistent to his brand
✅ NotebookLM → Drops YouTube links or articles in, gets clean outlines and key points in minutes instead of watching full videos
✅ Wispr Flow → Voice-to-text for emails, LinkedIn comments, and brain-dumping content ideas without overthinking
✅ Perplexity → Research tool that cuts through Google's garbage results
Then he publishes everything through Beehiiv. One platform that handles his blog, newsletter, and monetization.
My Take
I use these exact same tools.
But what really stood out was his audience focus.
He's not trying to help "entrepreneurs" or "content creators."
He's helping Gen X creators who are too young to retire but too old for the rat race.
That specificity makes everything easier:
Creating content that resonates
Speaking to specific problems
Making sales feel natural
When you know exactly who you're talking to, they feel like you're talking directly to them.
I'm wrestling with this right now: How far do I niche down? How specific do I get?
It's scary to exclude people.
But Corey shows what happens when you go all in on one audience.
They actually listen.
Dig Deeper
→ Read Corey's full breakdown
→ Try Wispr Flow (it will save so much time…I use it every day)
In the last issue I shared a free GPT I built that turns business info into four fully fleshed-out, on-brand emails. A lot of people did. Try it here.
After you do reply and share how it worked so I can make it even better!
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If you’re stuck on your newsletter, lead magnet, or AI setup, book a coaching session at this link and I’ll help you sort it out step by step so you can move forward with confidence and a plan.
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