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The AI Shortcut for LinkedIn Repurposing
From long-form to LinkedIn in 3 steps

“Simplicity is the ultimate sophistication.”
— Leonardo da Vinci
Sami Sharaf has a focused AI workflow that's simple and effective:
He takes one piece of long-form content and transforms it into a perfectly formatted LinkedIn post, without starting from scratch.
Instead of spreading himself thin across dozens of platforms, he's mastered the art of strategic repurposing where it matters.
Result?
More LinkedIn presence with minimal extra work
Consistent messaging between long and short form
A repeatable system instead of reinventing the wheel each time
How he does it
Here's his 3-step process:
1️⃣ Create your long-form content
Select a newsletter, blog post, or any longer piece you've written
Copy the full text
2️⃣ Use AI to create a shorter version
Sami uses his own "Ghostwriter GPT" (but you could use regular ChatGPT)
Paste in your long-form content
Let AI condense it to medium/short form
3️⃣ Format for each platform
Find a post format you like on your target platform (LinkedIn, Twitter, etc.)
Ask ChatGPT to "templatize" that format with this prompt:
"I want you to templatize this [platform] post. Match everything including the hook, structure, formatting, and writing style."Then use: "Now I want you to fit this copy into the template you just created"
That's it. Repeat for other platforms.
My Take
I'm guilty of this: I spend a ton of time creating newsletters and emails... then kind of just forget them.
What's smart about Sami's approach is how systematic it is.
No overthinking required.
You're removing friction and making it simple to get more mileage from work you've already done.
The real power move is focusing on creating ONE really high-quality piece, then having AI help you repackage it for different platforms and formats.
But there's still a balance to strike:
You could build repurposing bots for every platform under the sun—and end up spending more time on distribution than creation.
Or you could fully automate everything—and end up with mediocre content everywhere.
The sweet spot?
Repurpose with intent.
Choose the 1-3 platforms that actually matter for your audience and business. Focus your repurposing efforts there.
Bottom line: Create once, distribute strategically, and let AI handle the heavy lifting of reformatting.
Dig Deeper
Try Sami’s Ghostwriter here (requires a ChatGPT account)
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