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Stop using email templates

Stop using email templates

Use this prompt instead

July 24, 2025 • Estimated Reading Time: 3 minutes

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

— Abrahama Lincoln

Chris Marin (founder of Convert.AI) recommends avoiding templates for your emails.

Instead use a detailed prompt to get AI to write them for you.

Then turn that into an agent that can draft for you as needed.

It will take a small investment of time to get the prompt to work the way you want it to.

That’s axe-sharpening time that makes cutting the tree (that is, writing the emails with AI) a heckuva lot easier.

Result?

Faster first drafts.

Consistent brand voice.

More high-performing emails.

All from one well-crafted prompt.

How he does it

Chris starts with a detailed prompt that defines:

Who the AI is (tone, writing style, persona)
What it’s writing (email types, customer stages)
Who it’s for (target audience, pain points)
What works (examples of past high-performing emails)

Then comes the part most people skip:

He runs the prompt, sees what it gives him… then tweaks.
He feeds the result back in with notes.
He refines the inputs.
He runs it again.
Repeat until it feels like something he would’ve written.

At that point, you’ve got something way better than a template.

You’ve got an always-on writing partner trained to sound like you.

My Take

Most people want the shortcut.
But this is the shortcut—if you’re willing to do a little prep.

You’re not just saving time.
You’re sharpening your tools.

And the sharper your prompt, the less chopping you’ll have to do later.

Dig Deeper

If you’re stuck on your newsletter, lead magnet, or AI setup, book a coaching session at this link and I’ll help you sort it out step by step so you can move forward with confidence and a plan.

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