Stop Creating Content

Most coaches and consultants are brilliant on calls.

Then they sit down to write an email and get stuck.

Either nothing comes to mind, or what does come sounds like they're writing an essay for a high school social studies class.

It’s stiff, boring, and filled with bland info everybody knows and that makes their subscribers’ eyes glaze over.

I’ve done this too.

Then I realized: the version of me that shows up on coaching calls is already saying everything I need to say.

I just needed to capture it.

Here's how:

I built a bot that is trained to mine transcripts for insights, and then turn those insights into emails.

When I drop a call transcript into the bot, it will pull out:

Not generic "content ideas."

Actual insights I'd already shared out loud.

Then I turned those into emails that used my exact words and way of talking about the problem.

No need trying to "come up with something helpful."

It’s just mining what I'd already said.

Result?

I can now use that bot to turn one 60-minute coaching call into 13 email ideas in 3 minutes.

These also work as angles for workshops, social posts, future trainings, and modules.

Your client calls are already full of your best thinking.

You just need a system to extract it.

I wrote the full breakdown on Substack.

Quick note:

I'm sending this a day early because tomorrow (Tuesday at 11 Eastern) I'm teaching a live workshop called Email Alchemy.

In about 60 minutes, I'll walk through:

If you're tired of staring at blank screens and want to start mining your own calls, you need to register by 11 am tomorrow.

Check out all the details here.

Thanks for reading!

Nathan Rodgers

👋 Say hello on Substack and LinkedIn

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