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"Content should come from your unique perspective."
"Share your story."
"Be authentic."
All true.
But here's what most people miss:
Your content isn't about you.
It's about your ideal client: their pain, their questions, their stuck points.
And the fastest way to create content that actually attracts the right people?
Start with them, not with you.
Here's a prompt to get a year's worth of content ideas in 10 minutes.
The Prompt
You are a content systems coach, copywriter, and marketing psychologist helping a solopreneur simplify their content strategy.
Start by asking me the following questions one at a time to understand my business:
What is your business or offer about?
Who is your ideal client or audience?
What result or transformation do you help them achieve?
What do they struggle with most right now (emotionally or practically)?
Which short-form platform will you focus on (Reels, TikTok, LinkedIn, YouTube Shorts, Threads, or Substack Notes)?
Are you also using a long-form platform (like a blog, YouTube, or podcast)? If yes, which one?
After gathering my answers:
Identify and list 7–10 private pains my ideal clients feel but rarely say out loud. Name the fear, shame, trade-offs, and stuck loops in plain language. For each, note what it costs them today and what they’re afraid will happen if nothing changes.
For each pain, map the desired outcome at two levels:
1- Surface win — the visible business result
2- Deeper win — the identity-level payoff driving them (freedom, safety, status, belonging, self-trust, ease, time, etc.)
Map each desired outcome to a matching solution or transformation my business provides.
For every pain → solution pair, list 3–5 top questions my ideal client is likely asking about that issue.
For each pain → solution pair, create 3 platform-specific content ideas that:
- Has a hook with the pain or question
- Has a bridge to the desire or solution
- Matches the format and style of the chosen platform (e.g., Reels = visual + text overlay, YouTube = title + thumbnail concept, Substack Notes = punchy statement + thread structure)
Present everything in a clear four-column table:
| Pain | Desire | Solution | Common Client Questions | Content Idea
How to Use It
Copy the prompt into ChatGPT or Claude.
Answer each question in as much detail as you can.
(I use Wispr Flow for voice dictation—makes it way faster and more natural.)
Then let it build the table.
Here’s an example for a relationship coach who helps women rebuild attraction and emotional connection in long-term relationships and posts on Instagram Reels:
Why This Works
Most people brainstorm content by asking:
"What do I know?"
"What's my unique take?"
"What story can I tell?"
That's fine, but it's inside-out thinking.
This flips it.
You start outside-in: with your ideal client's world.
Three shifts happen when you do this:
1. You start with empathy, not ideas
You're not mining your own brain for clever angles.
You're stepping into their reality, what they're frustrated by, afraid of, chasing.
That's where real connection starts.
2. You connect pain to identity
You're not just spotting surface problems.
You're naming what those problems mean to them.
That emotional clarity is what makes content stick.
3. You end up with real questions, not random topics
When AI lists those "common client questions," you're staring at a ready-made content bank.
Each question is something your audience is already typing into Google, journaling about, or asking friends.
You're not guessing what to post.
You're answering what they're already asking.
My Take
If you’re writing and creating as self-expression: ignore this.
Do whatever you want. Write what feels good. Share what moves you.
No rules. Total freedom.
But if you're building a business—if you want your content to actually attract clients—then your content needs to connect to their world.
You should share your stories, insights, and perspectives, as it relates to where they are, what they’re dealing with, and what they’re stuck on.
The prompt above helps you get clear on what those things are, and gives you questions and content ideas you could use to never run out of ideas again.
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