27 or 197

I just changed the price of a client’s product from $27 to $197.

Same content.

Same packaging.

Same everything.

A couple weeks ago we made it live at $27.

Now we’re going to try it as a $197 upsell.

We’d gone back and forth on this for weeks.

Should it be a free lead magnet?

A $27 low-ticket offer to liquidate ad costs?

A $97 workshop?

A $297 course?

Every one of those felt right at some point.

And every one of them felt wrong.

But the truth is, pricing is mostly arbitrary.

It’s not just about what’s inside the product.

It’s about how you position it, and how you position yourself.

You can sell the same thing for $27 or $197 or $997…

…and people will think it’s a steal or too expensive, depending on the value they believe they’ll get.

That value is what you create with your content.

Your emails.

Your offers.

Your welcome sequence.

The trust you build.

That’s why I believe in getting your welcome emails right.

It’s not just about delivering the lead magnet.

It’s your first impression.

It’s where you establish trust.

And it’s where you start positioning what you do as worth paying for.

If you’re not sure how to do that (or want a shortcut to make it easier) get my free guide that walks you through the whole thing.

It shows you how to write 5 emails that can help you sell on automation, and how to write them with AI so it sounds like you.

It’s simple system to start building the kind of trust that makes selling easier at any price point.

– Nathan

P.S. If pricing ever makes your brain melt, you’re not alone. Hit reply and tell me what you’re working on. I’ll give some outside perspective to help you get it right.

If you’re stuck on your newsletter, lead magnet, or AI setup, book a coaching session at this link and I’ll help you sort it out step by step so you can move forward with confidence and a plan.

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